Hi, I'mFranie Lam.
"Where creativity meets functionality."
Born and raised in New York City. I grew up watching art and technology merge into something new, and I've been designing at that intersection ever since.
I build experiences that feel effortless, from research and systems thinking to final, polished pixels.
Case Studies
Service Coordination App
How can we effectively coordinate and deliver essential services to people arriving in a jurisdiction? A staff-facing application to search, check in, and verify eligibility, consolidating three fragmented tools into one.
Child Services Unified Platform
How can we provide consolidated information for parents learning about child services? One platform replacing four, enabling users to search, track, and find client information efficiently.
Data Visualization Across Platforms
How can we make complex data easy to understand at a glance? Designed intuitive dashboards across multiple government service platforms, helping staff track daily, weekly, and monthly metrics with clarity and speed.
Patient Financing Platform
How can we increase user engagement? Onederful Finance connects patients with affordable healthcare financing, matching each applicant to multiple lenders through a single transparent application.
Brand Identity
How can we create a brand for a museum with elephants as its main logo? MEM, short for memo, because elephants symbolize memory. Soft blue meets magenta: unity, acceptance, belonging.
Typography Poster
A typographic study and poster design celebrating Futura, one of the most influential typefaces of the 20th century. Exploring form, geometry, and visual hierarchy through type alone.
My Design Process
User interviews, stakeholder alignment, competitive audits. Understanding real needs before touching Figma.
Synthesize insights into clear problem statements. Align on what "done" looks like before designing a single screen.
Sketches → wireframes → high-fidelity. Systems thinking from day one, components and patterns, not one-off screens.
Usability tests, feedback sessions, iteration rounds. Evidence guides every decision, not assumptions.
Polished handoff specs, dev collaboration, post-launch review. The work doesn't end when it ships.
My Values
When you are truly in love with what you are doing, in a blink of an eye time breezes by so quickly. Find what motivates you and focus your energy on that inspiration.
No matter who you are, treat others kindly. We are all humans striving to be happy. Words are impactful, don't ruin someone else's day, instead be considerate and kind.
Even if we believe we are experts, there is always room for improvement. We need feedback in order to grow. Always be open to learning more.
About Franie
Born in NYC.
Designing for people.
I was born and raised in New York City. I grew up at a time when art and technology began changing into modern-digital technology. As a child, I would wake up early and watch Saturday morning cartoons, and go to art classes. I realized early on that design is in every part of our life.
While studying Interaction Design at Queens College, I found my passion for designing for people, asking why and how I can better create for others. Fun fact: the first time I designed a website, I was 10 years old on Wix during a computer class.
I love to build designs that focus on understanding your story and enhancing everyday life with sleek aesthetics and user-centered solutions.
What people say
Franie has an incredible eye for detail and always keeps the user at the center of every decision. Her work transformed how our staff navigate complex service workflows.
Working with Franie was effortless. She asks the right questions, listens deeply, and delivers designs that look exactly how our users think. The redesign exceeded every expectation.
The brand Franie created for MEM was more than a logo, it was a whole visual world. She understood our vision and translated it into something that perfectly represents who we are.